About Us

Nicole Berry

Sports Betting Specialist

Having grown up as the daughter of a Durban based bookmaker, owner and founder of High Stakes Consulting; Nicole Berry offers seventeen years of betting industry knowledge.

Her career kicked off as a part-time Betting Clerk whilst studying Media and Communication at Varsity College in 2001. Thereafter the dynamic industry of Horse Racing and Sports Betting became the natural progression and passion for Nicole. Her skills have been refined over the years having been exposed to various aspects of the industry from Risk Management to Training and Skills Development and most recently Operations, Business Optimisation and New Product Development on a National level. Having been employed by one of the leading software providers in South Africa in July of 2015, Nicole was also fortunate enough to gain an introspective view of industry specific software including setup, modification, configurations, the API, various feed providers and an understanding of subsidiary products on offer to the Betting Industry.

Having also spent time in the recruitment field whilst under the employment of a Specialist Property Recruitment firm, Nicole is confident in the process and value added service she promises to offer to her clients. From credit, criminal and reference checks to aptitude profiling, assessment and Gambling Board licensing facilitation wherever necessary. High Stakes Consulting promises to offer top class candidates to the betting industry of South Africa.

Both in the workplace and out Nicole is absolutely passionate about people, people development and empowerment. High Stakes’philosophy is this… “Organisations who invest in their employees leave them feeling valued. As a result they become Brand Ambassadors which ultimately results in exceptional customer service, extraordinary service to the employer and ultimately an impressive bottom line for the organisation.”